In addition to illustrating some thirty-five children's books, Taback has been a commercial graphic artist for over forty years and has been recognized for designing the first McDonald's "Happy Meal" box, a promotional packaging innovation aimed at children for the fast-food industry. Taback has distinguished himself by his innovative techniques of utilizing die-cut pages and detailed mixed-media collage illustrations to enhance the text of stories written and adapted by himself and others. INTRODUCTIONĬhildren's book author and illustrator Taback was awarded the 1998 Caldecott Honor Award for There was an Old Lady Who Swallowed a Fly (1997), adapted from a traditional American song, and the prestigious 2000 Caldecott Gold Medal for the revised edition of his Joseph Had a Little Overcoat (1977 revised, 1999), adapted from a Yiddish folk song. The following entry presents an overview of Taback's career through 2003. The book had been declined by 12 other publishers before Taback sent interactive versions to Viking's editor Regina Hayes.American illustrator and author of picture books.
Taback's breakthrough book as an author-illustrator came with his interpretation of "There Was an Old Lady Who Swallowed a Fly," which was later described as "a tour de force in innovative book illustration and design" and was a 1998 Caldecott Honour Book. His original sketches are now held by the Smithsonian Institute. In 2000 his book Joseph had a Little Overcoat, an adaptation of a Yiddish folk song, won the Caldecott Medal. In a career spanning over five decades Taback wrote or illustrated about 50 books for children as well as working for the likes of American Express, Pepsi, Kentucky Fried Chicken, NBC and McDonald's, for whom he designed and illustrated their first Happy Meal box in 1976.
Simms Taback was an award-winning children's author and illustrator.
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